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Journal of Emerging Trends in Computing and Information Sciences >> Call for Papers Vol. 8 No. 3, March 2017

Journal of Emerging Trends in Computing and Information Sciences

Social Networking Business Continuum: Customer Information Drivers Meet Technology Enablers

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Author Chon Abraham, Changsu Kim Yang Lee, Stuart E. Madnick
ISSN 2079-8407
On Pages 667-676
Volume No. 6
Issue No. 12
Issue Date January 1, 2016
Publishing Date January 1, 2016
Keywords eCommerce, social network business, drives continuum, taxonomy


Abstract

Most previous studies regarding overviews of social network business (SNB) in eCommerce research have paid little attention to the SNB typology and associated continuum that differentiates capabilities. This has produced a lack of insight on identifying and classifying SNBs in a way that adjusts and adapts to changes in the business environment. This study proposes a typology for classification of the SNB, and analyzes its characteristics with selected cases to demonstrate a continuum. The SNBs described as basic evolving, advanced evolving, basic innovating, and advanced innovating. This study provides a theoretical background for future SNB studies, and valuable insight into practical applications in the ever-growing SNB stream of eCommerce.
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