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Journal of Emerging Trends in Computing and Information Sciences >> Call for Papers Vol. 8 No. 3, March 2017

Journal of Emerging Trends in Computing and Information Sciences

Consumer Attitude towards M-Commerce: The Perceived Level of Security and the Role of Trust

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Author Zakaria I. Saleh, Ahmad Mashhour
ISSN 2079-8407
On Pages 111-117
Volume No. 5
Issue No. 2
Issue Date February 28, 2014
Publishing Date February 28, 2014
Keywords M-commerce, Convenience, Security, Trust


Abstract

The emerging industry of mobile commerce (M-commerce), while being a complex and with uncertain environment is influencing businesses and consumers engagement at both national and international levels. The objectives of this research are to: (1) investigate the degree to which various trust and information security factors influence consumer to engage in mobile commerce, and (2) identify key drivers of intention to use M-commerce. The study is based on literature revision, and a survey that was conducted on 268 individual mobile users in the USA. The results identify several factors that have significant influence on trusting mobile commerce. The results show that previous Internet shopping experience associated with frequency and extent of mobile use have significant influence on trusting M-commerce and the intention to use it. This study, therefore, aims to enhance understanding of consumer behavior regarding M-commerce.
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